Product Marketing Manager
Marketing & Communications, Product
Santa Clara, CA, USA
Posted on Sunday, October 15, 2023
Bolster turns the security paradigm upside down and removes threats and digital risks before an attack occurs. Our protection extends beyond the enterprise to customers and partners. Our approach is the antithesis of today’s cyber defense strategy, which is to wait for an attack than try and prevent it. Or worse, assume you have been breached and hope you can detect it. We leverage the power of AI to apply deep learning, computer vision, and natural language processing to identify criminal intent on millions of web pages daily. We tirelessly monitor the Internet to find malicious web pages that could cause harm and remove them. We empower companies to take back control of the Internet by continuously eliminating the threats that threaten their business, customers, and brand.
We are just getting started, and the future could not be more exciting. We’re growing the team in all functions as we transition from a small start-up into the next phase of our journey. We are looking for A-list talent who will have a meaningful impact, solve new challenges, and take ownership of the future of Bolster. If this is you, apply and join our team!
Own the marketing strategy for Product Led Growth (PLG), collaborating with the broader Marketing and Product teams to execute initiatives to drive customer acquisition.
Act as a bridge between the Marketing teams and the Product team to ensure the company marketing strategy is aimed at maximizing PLG funnel goals
Create nurture campaigns, webinars, social media, and blog posts that tell the story of how Bolster supports researchers, developers, and analysts.
Creating compelling messaging and positioning for self-service, launching new features, enabling the field, collaborating with business development and demand generation, and content marketing
Map the competitive landscape and markets, and position Bolster products with deep understanding of overall value proposition, features, functionality, verticals and use cases
Deliver high impact product and feature launches in collaboration with product management
Deliver key messages to analysts and press on the Bolster product messaging, positioning, launches, and features
Collaborate with content marketing to create data sheets, white papers, case studies, presentations, demos, and website content for self service.
Location: MUST live within a commutable distance to Santa Clara, CA as this role requires in office collaboration/attendance 3X a week.
3+ years of product management, product marketing, or product-led growth marketing experience for a high-velocity SaaS company
Proficiency in reporting funnel metrics, strong analytical thinking, and the ability to identify gaps for continuous improvement
Strong judgment and problem-solving skills
Excellent verbal and written communication skills and ability to tell compelling stories in an efficient way
Demonstrated ability to collaborate with teams in a fast-moving, dynamic and sometimes ambiguous business environment across time zones
Strong written and verbal communication and presentation skills
Ability to translate technical, complex concepts into easy-to-consume value propositions
Bolster creates a Next-Generation Fraud Prevention SaaS platform & CheckPhish community platform based on pioneering work in Artificial Intelligence-based phishing and scam detection systems.
Bolster protects the world’s top brands like Zoom, Dropbox, Uber, LinkedIn, Roblox, and other Fortune 500 customers. We are funded by top-tier investors led by Thomvest Ventures and Crosslink Capital. Our team has over 100 years of combined cybersecurity experience at Cisco, Symantec, McAfee, Bell Labs, Open DNS, and Lacework.
Our AI/ML technology protects regular citizens from bad actors on the internet, using industry-leading deep learning, computer vision, natural language processing, and machine learning models for highly accurate real-time detection & automated takedown of fraudulent sites at the internet scale.
We also brought our technology to the community with CheckPhish, https://checkphish.ai. It is a free tool that protects millions of consumers from daily phishing, fraud, and fake sites. Charities, non-profits, social benefit corps, and schools are targets too. To aid the world, we will give our technology & services for free or at cost to any approved charity, non-profit, or social benefit corporation.
Our work is challenging but fun. We're all about shipping elegant, high-leverage products. Bolster cares deeply about collaboration, feedback, and iteration. Trust and respect are deeply rooted in our unique culture. Our inspiring proven leaders are hiring great people, providing super benefits, and impacting the world!
**PLEASE NOTE THAT THIS ROLE REQUIRES IN OFFICE COLLABORATION/ATTENDANCE 3X A WEEK ****
Learn about our cultural values: https://bolster.ai/about-us
What we offer:
-Comprehensive medical, dental, and vision insurance
-Catered Lunch through Forkable
-Monthly "coffee break" stipend for our remote team members
-EAP (Employee Assistance Program)
-Flexible time off
-10 Paid Holidays